The Influence of Mass Media on Youth Culture Essay

The Influence of Mass Media on Youth Culture 1 . . . Introduction What is the mass media? The dictionary tells us that it is: those means of communication that reach and influence large numbers of people. (Collins Pocket English Dictionary, 1981 edition) To many people, however, it is something much more sinister - a monster that seeks to manipulate and control public opinion. A flotilla of highly entertaining novels and films draw upon the idea of a tyrannical government secretly controlling zombie-like citizens, using the mass media as its weapon. Ironically, these conspiracy novels and films themselves are simply another aspect of the media. But perhaps - especially†¦show more content†¦However, before I even begin to obtain any evidence I can hazard a guess as to what the outcome of my investigation will be. Having briefly explored in my introduction the power the media already wielded some sixty years ago, I think that it is inconceivable that any age group - be they young or old - are not at all influenced by the mass media today. For me, the real question is to what extent does the mass media influence youth culture. The digital revolution has produced a new form of media that only a few decades ago was unheard of - the Internet - as well as providing hundreds of extra television channels. Therefore, as the media physically reaches more and more people in an increasing variety of guises, so too, inevitably, will its influence over our lives. I believe that the results of my study will reflect this and all my views on the subject. 3 . . . Methodology In order to answer the question Does the mass media influence youth culture? it is necessary for me to conduct a series of surveys concerning the mass media within the culture I am studying, to gather evidence that is vital for me to prove - or indeed disprove - my hypotheses. There are, essentially, three different ways in which I as a sociologist could gather the required information. In this section I will individually look at each of these methods in turn and weigh out their advantages against theirShow MoreRelatedThe Impact Of Mass Media On Youth And Society1378 Words   |  6 PagesThe Impact of Mass Media on the Youth and Society Nowadays, the issue of mass media has caused much debate in the modern society, as well as mass media is becoming more important as a component that negatively affects the behavior of young people. 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